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Parallel Lines

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2011

There are millions of ways to tell a story; there’s only one way to watch one. To dramatise the cinematic qualities of Philips TVs and demonstrate the brand’s passion for film, we created the ‘Parallel Lines’ campaign. We wrote a single, short piece of dialogue and challenged directors from Ridley Scott Associates to come up with their interpretation of it. The result was six very different, highly cinematic short films, including a 3D film. The films can be viewed online and play within a virtual Philips cinema-proportion (21:9) TV. A competition open to the public resulted in 637 films being made. The campaign was also selected in Earned Media.

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