• Loading…

Blackpool School of Arts Promotional Poster

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail (Graphic Design) / 2011

Historically, Blackpool and The Fylde College had distanced itself from the stereotypical views of Blackpool. For this piece of direct mail, we opted to embrace everything Blackpool stood for, creating an identity that was ‘Blackpool’, and making the college instantly recognisable among the national competition. This poster was mailed as a teaser to prospective students before they received a prospectus. It also served as a promotional piece at the national student enrolment fairs. The poster uses the stripes from the new identity and is rolled and wrapped to mimic a traditional stick of Blackpool rock. A summer treat for students to take away as a souvenir.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again