Historically, Blackpool and The Fylde College had distanced itself from the stereotypical views of Blackpool. For this piece of direct mail, we opted to embrace everything Blackpool stood for, creating an identity that was ‘Blackpool’, and making the college instantly recognisable among the national competition. This poster was mailed as a teaser to prospective students before they received a prospectus. It also served as a promotional piece at the national student enrolment fairs. The poster uses the stripes from the new identity and is rolled and wrapped to mimic a traditional stick of Blackpool rock. A summer treat for students to take away as a souvenir.
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