The objective of the School of Visual Arts’ undergraduate catalogue, ‘Proof’, is to show prospective students why SVA is the preeminent training ground for the next generation of artists. Our solution was to present visual and factual evidence, first by giving dozens of facts about NYC, SVA and its students, then by presenting hundreds of examples of student work throughout the book. We also employed an innovative heat-responsive ink on the cover; with the application of heat (such as from a hand) a map of the school is revealed.
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