Under the central theme of ‘sharpening instead of smoothing’, fischerAppelt relations promote a change in thinking and present 21 ideas for sharper communications. Each of the 21 ideas has been individually designed and has its own content and look. The neon yellow of the brochure cover provides a contrast to the environmentally friendly paper used for the brochure itself. The main characteristic of the design is the use of various fonts that underpin the individual nature of each idea. The pixelated Gothic script on the cover combines a bold concept with modern design.
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