• Loading…

James Ready Billboard Coupons

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Press & Poster / 2011

James Ready is always doing what it can to help people afford beer. This year James Ready invented billboard coupons, a way for people to save money on necessities like food, dry cleaning and grooming, leaving them with more money to buy James Ready beer. By partnering with local retailers we created a programme that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on items. Saving money means more beer money! Everyone wins.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again