New Panadol Extra provides more effective relief for severe headaches compared to regular Panadol. The brief was to highlight this benefit to differentiate it from other variants, so we dramatised the effects of hard-hitting pain. The campaign carries the message that despite a pain overload, relief can be found with Panadol Extra. It appeared in national dailies and was placed in environments that typified stressful situations, such as noisy transit areas and busy roads, to bring out the relevance of the message.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.