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One Male Fragrance / Yappy Dog / Declaration Form

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press Advertising / 2010

Country-dwelling Australians think all city people are ‘soft’, and don’t care much for their ‘soft’ city ways or ‘soft’ cars and possessions. These press adverts show Country Australia Border Security defending their country border by preventing any ‘soft’ city stuff from getting into their tough country areas. This includes small yappy dogs, hairdryers, tofu, ‘soft’ city cars and turned up collars. Their motto is ‘Nothing Soft Gets In’, and their official 4WD vehicles are supplied by Toyota.

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