• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

Boone Oakley Website

Award: Wood Pencil

Wood Pencil / Websites / Websites / 2010

At Boone Oakley, we always try to find innovative ways to tell a brand’s story. So when the time came to tell our own, we made our website using a network of interactive videos on YouTube. The videos were linked together using clickable YouTube annotations. This allowed us to show our work and personality in a dynamic new way. Instead of just posting an agency manifesto, we could show people who we are through a series of animated stories. The results? More than one million hits in just a few weeks, hundreds of blog postings all over the world, and dozens of new business enquiries from companies around the globe.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again