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Boone Oakley Website

Award: Wood Pencil

Wood Pencil / Websites / Websites / 2010

At Boone Oakley, we always try to find innovative ways to tell a brand’s story. So when the time came to tell our own, we made our website using a network of interactive videos on YouTube. The videos were linked together using clickable YouTube annotations. This allowed us to show our work and personality in a dynamic new way. Instead of just posting an agency manifesto, we could show people who we are through a series of animated stories. The results? More than one million hits in just a few weeks, hundreds of blog postings all over the world, and dozens of new business enquiries from companies around the globe.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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