At Boone Oakley, we always try to find innovative ways to tell a brand’s story. So when the time came to tell our own, we made our website using a network of interactive videos on YouTube. The videos were linked together using clickable YouTube annotations. This allowed us to show our work and personality in a dynamic new way. Instead of just posting an agencymanifesto, we could show people who we are through a series of animated stories. The results? More than one million hits in just a few weeks, hundreds of blog postings all over the world, and dozens of new business enquiries from companies around the globe.
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