• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Everybody / Joy / Lol

Award: Wood Pencil

Wood Pencil / Typography / Packaging / 2010

Every year, Pepsi produces a series of collectable aluminium bottles to celebrate summer. In 2009, for the first time, the client asked us to submit designs based on a theme taken from an advertising idea, the iconic ‘Word Play’ outdoor billboards and TV spots. So instead of a typical summertime theme, we focused on the energy and optimism of our audience, transforming these simple, colourful messages into keepsake Pepsi bottles available on shelf.

  • Everybody / Joy / Lol

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again