• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Bertie / Callum / Joelle

Award: Wood Pencil

Wood Pencil / Radio / Radio Commercials 1-30 seconds / 2010

Each year, speeding accounts for more than 720 deaths on the UK’s roads. To convey the potentially dire consequences, we focused on a driver living with the guilt of having killed a child while speeding. Skipping the crash itself, we told the oppressive reality of his everyday life in later years, one in which he constantly sees the body of the child he’s killed. Wherever he goes, whatever he does, he simply has to live with it. The radio adverts targeted drivers in their cars as they listened to shows during rush hour.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again