This campaign was created to highlight the genuine vintage quality of Shock and Soul’s clothing. Each execution focuses on one item of clothing, telling the backstory of who currently owns it. By focusing on the individuality and age of the clothing, we clearly distanced the brand from mock vintage found on the high street. The dark humour of the advert is in keeping with the brand, and is aimed to appeal to the type of person who dresses, and thinks, slightly alternatively.
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