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Award: Wood Pencil
Wood Pencil / Photography / Press Advertising / 2010
We were asked to launch the new Gain with Febreze, an odour-eliminating product, in the US Hispanic market. In order to stand out against other odour-eliminating products, we chose a simple solution: show the experience to the consumers. Gain with Febreze is so effective, it’s as if your clothes were never there.
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