• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

The World's Biggest Signpost

Award: Yellow Pencil

Yellow Pencil / Mobile Marketing / Mobile Marketing / 2010

Nokia offers a range of navigation services, both online and on mobile devices. But awareness about these services is low. The challenge was to raise awareness and increase the use of Nokia’s navigation service, both on handsets and online. We took the simplest navigation tool around, the signpost, and resized it into one of the world’s largest interactive installations: a 50 metre tall, 60 ton, SMS controlled signpost. Passers-by could text a location to the giant signpost and within moments it displayed the direction and distance to that location.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again