Finsbury Green is Australia’s leading environmental printing group. Every year the company publishes a sustainability report outlining its environmental and social achievements. Parallax developed the line ‘Making green normal one page at a time’ to describe the company’senvironmental philosophy and what it does – puts ink on paper. This simple idea lead the whole project. The book turns from white to green, at two per cent increments per spread. The paper cut illustrations (again alluding to Finsbury’s business) and bold typography told the story in a simple and engaging way.
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