To raise awareness of the fact that hearing loss affects one in seven people in the UK, we created a series of messages based on the insight that hearing something is better than hearing nothing at all. Integrated microphones allowed the posters to hear, which caused the typography to react like a graphic equaliser, animating the sounds it heard. This enabled the hard of hearing to visualise what they were missing. And, rather than being prompted to phone a number and not being able to hear what’s being said, people who were worried about their hearing were invited to find out more via text.
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