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Award: Wood Pencil

Wood Pencil / Digital Advertising / Web Ads / 2010

According to the US Department of Health and Human Services, seven in ten adults over 30 don’t exercise regularly. Therefore, they’re not using Gatorade like they used to. The goal was to reignite the athletic spark in this 30-plus age group. Our solution was to provide an opportunity that athletes of every age dream of – a chance to turn back the clock and settle a score. The idea was to use Gatorade’s expertise to fuel the chance for high school teams to reunite and replay the biggest games of their lives... 15 years later. The platform offers athletes everywhere a shot at proving, once and for all, who the ultimate champion really is.

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