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UNIQLO Calendar

Award: Wood Pencil

Wood Pencil / Branding / Online Brand Communications / 2010

UNIQLO calendar is an online digital calendar, which aims to build a branding platform to promote both Japan and UNIQLO on a global scale. Each season, we went on a mission to capture the dynamism of Japan by spending months travelling and filming, using tilt-shift and time-lapse techniques to create a fresh, miniature version of Japan. Users can set their location and use it as a blog widget, screensaver, greetings card, or iPhone app. As of January 2010, UNIQLO calendar covers all four seasons, featuring scenes from over 180 locations in Japan, and is still searching for more.

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