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Baby Trading / Baby Mobile / Baby Banking

Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2009

People thought it was tough to trade online. Whatever. If I could do it, they could do it. I kicked it all off on the financial blogs as pukingbaby42, and a week later bum-rushed Super Bowl 42. Yeah, I tossed my stuff in front of the biggest audience ever. At least I wasn't rocking a nipple shield. And who would have guessed I'd blow up that big: Letterman, Leno, Whoopi, Seacrest – big fans. And online, 20 million desktop jockeys saw my busted grill. The dudes at E*Trade's phones blew up: after the Bowl they had their best day ever, best month ever and best year ever. Babies in advertising – we just never get old.

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