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Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Animation / 2009

With the innovative TDI clean diesel filter system, Audi is reducing nitrogen oxide emissions by up to 90 per cent. We had 50 seconds to get this rather dry message across in a clear, dramatic way. The advert 'Filter' gives the subject of emissions a whole new look while using a simple analogy to explain the highly complex system behind one of the cleanest diesel cars in the world.

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