Wow / Yummy / Mmmm
Award: Wood Pencil
Wood Pencil / Poster Advertising / Poster Advertising Campaigns / 2009
Can the point-of-sale be a point of interesting discussion? M&M's certainly hoped so. As a chocolate candy synonymous with colour, its appeal had started to fade among young adults who felt they had outgrown the brand.Staying true to its playful and colourful nature, a change was made without changing what the brand stood for. Using an M&M at the heart of every design, evocative eye candy was created to arouse interest. What seemed like elaborate modern art actually conveyed two simple messages about M&M’s: it’s astoundingly colourful and it’s addictively delicious.
Want more access to D&AD?
Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.
Join for free
I’m already a member
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil.
If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.
Keep an eye on your inbox for full details on how to order your D&AD Pencil.