The orange liqueur market is dominated by two old French brands whose dark bottles and syrupy liquids are enjoyed mainly by older women at Christmas. Solerno’s lighter, brighter liqueur is aimed at the 'Sex and the City' generation and needed packaging that would inspire a younger audience to experiment with a blood orange liqueur. Although the orange squeezer punt idea was arrived at early on, it took over two years to develop the bottle production and define the provenance of the product. The famous glassmakers of Murano in Italy were the main inspiration for the bottle shape and smoked colouration.
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