The brief was to draw attention to Havaianas during São Paulo Fashion Week in a way that would fit with the theme. We designed invitation to the Havaianas lounge, based on a tribute to the 100th anniversary of Japanese immigration, the theme of fashion week. The invitation was printed on Japanese paper. The use of the tattoo was mandatory to enter the lounge. Written on the envelope in Japanese was, 'São Paulo Fashion Week. Havaianas, we love you.'
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