• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

SLS Hotels

Award: Graphite Pencil

Graphite Pencil / Branding / New Branding Schemes: Large Business / 2009

SLS is an international luxury hotel brand that combines elegance and excellence with creativity and playful wit. The brief emphasised the need for a logo which felt traditional and authentic while embodying the brand's subversive difference. The graphic solution draws on traditional European heraldry. At first glance, the logo looks like a crest adorned by beasts. On closer inspection, it is revealed as a chandelier being vandalised by mischievous monkeys. Additional graphic language, essential for the huge range of applications and communications required by the hotel, was created including a library of monkey related engravings and paintings.

  • SLS Hotels
  • SLS Hotels
  • SLS Hotels
  • SLS Hotels
  • SLS Hotels
  • SLS Hotels
  • SLS Hotels

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again