Channel 4 wanted an intriguing ad to capture the mature and evocative content available on their forthcoming radio offering. By portraying a series of depressing and gloomy scenarios which were happily interrupted by the magical 4radio headphones, 4Creative were able to make a witty and surprising call to action and thus create an emotional connection with a dissatisfied radio audience.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.