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4radio

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV Promotions, Stings & Programme Junctions / 2008

Channel 4 wanted an intriguing ad to capture the mature and evocative content available on their forthcoming radio offering. By portraying a series of depressing and gloomy scenarios which were happily interrupted by the magical 4radio headphones, 4Creative were able to make a witty and surprising call to action and thus create an emotional connection with a dissatisfied radio audience.

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