This ad was part of the ‘For the Journey’ campaign that repositioned Lloyds TSB across all its products and markets. Its aim was to help earn the right to meet 100 per cent of customers’ lifetime financial needs so that Lloyds TSB can help them succeed financially. The ad talks as much about customers and their lives as it does about the bank. ‘Life is a series of journeys. We’re all on a journey somewhere... So whether it’s to a happy retirement or just to the end of the month, Lloyds TSB are committed to helping you on your way.’
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