• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Gun Store

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2008

Big Tobacco companies label their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. I guess offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies, for example, must offer a light bullet... Maybe one that just hits someone but doesn’t harm them... To find out, Derrick visits a series of gun stores and asks the people behind the counters if they’ve ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?

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