D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Gun Store

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2008

Big Tobacco companies label their cigarettes with things like ultra-light, light, and low-tar, even though they can be as deadly and addictive as regular cigarettes. I guess offering a light death alternative must be standard procedure in the world of deadly product marketing. So, by this logic, gun companies, for example, must offer a light bullet... Maybe one that just hits someone but doesn’t harm them... To find out, Derrick visits a series of gun stores and asks the people behind the counters if they’ve ever heard of such a thing. But to their collective knowledge, nothing of the sort exists. So, Big Tobacco, whudafxup?

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again