• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
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Andy The Bot

Award: Wood Pencil

Wood Pencil / Online Advertising / Digital Advertising Campaigns / 2008

How do you get 5,000 new friends on your Windows Live Messenger? Easy as pie! You just get Windows Live Messenger for your mobile phone, put a web cam behind one ear and let all of your 5,000 friends chat with you, and tell you what to do. Andy the Bot is a Messenger experiment, a live event on the internet and a way for Telia, Sweden’s number one telecom company, to show thousands of teenagers that Windows Live Messenger is as great on their mobiles as it is on their computers.

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