D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

Virgin Bets – Big Brother Campaign

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2008

Big Brother is a popular betting draw for the British middle-classes. People spend a huge amount of money betting on the weekly eviction outcome and final winner. Our brief was to develop a tactical campaign featuring that week’s nominees, to run on Big Brother sites in the build up to the Friday night eviction show. The overall campaign idea involved a man performing a series of homemade bets that are thinly related to the Big Brother show and its contestants. Nominees were announced at 7.30 on a Tuesday evening. We wrote the advertising that night, sent it over to the client for Wednesday morning, shot the ad over lunch, edited the film in the afternoon and trafficked the ads to go live for Thursday morning.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again