The objective was to communicate Companhia Athletica’s new running equipment for people aged between 20 and 30. To reach this market, we decided to show, in an amusing way, that running was very important in the evolution of man. In the past people ran to save their lives, nowadays they run to upgrade it.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.