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Evolution

Award: Wood Pencil

Wood Pencil / Online Advertising / Online Advertising / 2008

The objective was to communicate Companhia Athletica’s new running equipment for people aged between 20 and 30. To reach this market, we decided to show, in an amusing way, that running was very important in the evolution of man. In the past people ran to save their lives, nowadays they run to upgrade it.

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