House of Bols is not a museum or experience, but a multi-sensory brand expression, highlighting 430 years of Lucas Bols, the oldest distilled spirits brand in the world. The project entailed the strategy, concept, design and content creation. Interior, films (including a projected music video experience featuring a customised soundtrack), interactive applications, graphics and music were developed to fill 17 distinct rooms. The result is sensual and provocative – a spectacular combination of tastes, scents and colours, aimed at engaging the visitor’s senses through exposure to a selection of aromas, music, videos, herbs and spices. The world of cocktails and genevers is presented in a contemporary, aesthetic way that stimulates all of the senses.
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