This direct mail campaign reinforced just how effective Raid is at killing insects. We sent out miniature envelopes to selected homes that were addressed to the most common pests in the house, notably cockroaches, ants, mosquitoes and spiders. Inside the envelopes were eviction notices that informed the pests that their presence would no longer be tolerated. The Raid logo along with the pay-off line ‘Kills bugs dead’ was included on the notice.
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