Keep up to date with D&AD news, interviews and case studies.

Subscribe
  • Loading…

888.com Campaign

Award: Wood Pencil

Wood Pencil / Direct / Print / 2008

To promote 888.com, we turned the world into a virtual casino. A number of billboards mimicked roulette play with an initial poster asking what colour the next poster would be. About 200 metres further along the road, we randomly posted either a red or black outcome. Another series of posters went up over the weekend, encouraging people to guess when they would be marked by graffiti. The answer was Wednesday. Tube cards made a game of chance out of when passengers got on or off. And posters in male toilets turned their visit into a guessing game.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again