• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…


Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2007

This campaign targets tech-savvy consumers who greatly influence the technology opinions of those around them. They are frequently in their 20s. Any marketing pitch from Microsoft to this group is often greeted with a great deal of scepticism. With the launch of Vista, Microsoft's newest operating system, it was critical that we connected with digital consumers in a way we never have before. As mainstream marketing is commonly rejected by this group, we opted to make something with a decidedly low-fi and indie feel. The campaign positions Vista as a tool for removing the clutter from your digital life, allowing you to get to more of the good stuff.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again