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Award: Graphite Pencil

Graphite Pencil / Viral / Special Effects / 2007

We created a new activity to rival the 2006 World Cup: fingerball. This sport was fronted by a fanatical HP user who posted videos of his amazing moves on his blog. The moves looked entirely convincing and plausible – but were computer generated. The ball was added to the live action in post-production, mirroring the action of rolled up pieces of paper, cotton wool and sticky tape. It created debates on countless websites about whether it was real or not. Most people thought it was.

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