Adicolor Podcast by Idealogue is an innovative series of seven films directed by Tronic, Happy, Charlie White, PSYOP, Roman Coppola and Andy Bruntel, Neill Blomkamp and Saiman Chow that activated an original new media entertainment property for adidas. It was engineered to exploit the advent of handheld technology, new media and social media. Adicolor Podcast was integrated, scalable and specifically designed for a networked audience.
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