To engage with our elusive target audience we created a viral campaign for Tiger Beer that was based around the idea of reincarnation. The viral was also available from a website as an iPod or PSP download. This allowed the consumer to receive the ad on their terms and be reminded that if they didn't taste Tiger Beer in this life, they might not get the chance in the next.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.