Tiger - Taste it in this Life
Award: Wood Pencil
Wood Pencil / Viral / Viral Films / 2007
To engage with our elusive target audience we created a viral campaign for Tiger Beer that was based around the idea of reincarnation. The viral was also available from a website as an iPod or PSP download. This allowed the consumer to receive the ad on their terms and be reminded that if they didn't taste Tiger Beer in this life, they might not get the chance in the next.
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