Risk 1 / Risk 2 / Risk 3 / Risk 4
Award: Wood Pencil
Wood Pencil / Photography / Press Advertising / 2007
Volkswagen utility vehicles have a particularly high number of safety features, which is rare in their category. We decided to focus on this point in order to create an original proposition. The aim of the campaign was to emphasise security at work, showing that not choosing a Volkswagen van is as foolish as taking unnecessary risks.
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