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MINI launch

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Digital Advertising Campaigns / 2007

The brief was to launch the new generation of MINIs online as part of an overall campaign. November is a tricky month to launch a car, and the challenge was to ensure that the audience understood the key product differences between the new model and the current one – while also delivering a strong brand-building solution.

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