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Say Yes

Award: Graphite Pencil

Graphite Pencil / Online Advertising / Digital Advertising Campaigns / 2007

We were asked to bring Virgin Money's new proposition – "things gets more exciting when you say yes" – to life online. Our strategy was to avoid typical dull financial advertising and to do it in a way that emphasised the distinctive and unconventional personality of the Virgin brand.

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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