Turtle
Award: Wood Pencil
Wood Pencil / Online Advertising / Online Advertising / 2007
'The Future is Man Made' campaign was designed to humanise the issue of global warming and to encourage individuals to take action. The idea demonstrated that if our current behaviour continues, the only animals and habitats our children will see will be manufactured by us. The online component vivified this engaging idea in a way that encouraged individual participation and interaction, and revealed the man made element only when touched by a user.
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