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Axe ‘Get a Girlfriend’

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2007

The campaign encompasses all traditional above-the-line elements, as well as guerilla outdoor and cyber ideas, taking a closer look at the universal male insight that boys will naturally play the fool if they have too much time on their hands. The idea behind this campaign is that rather than busy their idle hands with trivial activities, guys should get themselves a can of Axe and use it to help them 'get a girlfriend'.

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