Reliable writing and drawing tools, Artline Pens can be found in the shirt pockets and table drawers of many students and working professionals. In this instance, the aim was to communicate the long-lasting ink of the pens. Rather than say it, the advertising took a more demonstrative approach. Using captivating visuals in-store, the intention was to lure people into discovering the product's benefit.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.