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Award: Wood Pencil

Wood Pencil / Illustration / Poster Advertising / 2007

Reliable writing and drawing tools, Artline Pens can be found in the shirt pockets and table drawers of many students and working professionals. In this instance, the aim was to communicate the long-lasting ink of the pens. Rather than say it, the advertising took a more demonstrative approach. Using captivating visuals in-store, the intention was to lure people into discovering the product's benefit.

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