• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Kästner Optik Stuttgart

Award: Wood Pencil

Wood Pencil / Environmental Design / Retail & Services / 2007

Kästner Optik is an optometrist's shop with a long tradition of excellence, situated in the very heart of Stuttgart. The task was to position an optometrist's core competence, everything relating to the human eye, in a new framework by redeveloping the first floor. The intention was to set a clear counterweight to the increasingly prevalent perception of an optometrist as a mere style advisor for selecting the right spectacle frames. In the new optical centre, optometric work will take place in an atmosphere that exudes clarity and precision while at the same time creates a relaxed environment for the after sales dialogue.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again