Kästner Optik Stuttgart
Award: Wood Pencil
Wood Pencil / Environmental Design / Retail & Services / 2007
Kästner Optik is an optometrist's shop with a long tradition of excellence, situated in the very heart of Stuttgart. The task was to position an optometrist's core competence, everything relating to the human eye, in a new framework by redeveloping the first floor. The intention was to set a clear counterweight to the increasingly prevalent perception of an optometrist as a mere style advisor for selecting the right spectacle frames. In the new optical centre, optometric work will take place in an atmosphere that exudes clarity and precision while at the same time creates a relaxed environment for the after sales dialogue.
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