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Award: Graphite Pencil

Graphite Pencil / Direct / Direct Mail Door Drop Very Low Volume 1 - 500 / 2007

The idea, using string and button envelopes, was a powerful visual demonstration of the message. By untying the string, individuals freed the 'noose' around the victim's neck. This simple act drove home the point that saving lives was that easy. And that everybody had the ability to save lives. Inside the envelope was a brochure containing contact details for those who wanted to know more about volunteering with CrisisLine and additional information on this non-profit organisation.

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