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Flos: Milan 06

Award: Graphite Pencil

Graphite Pencil / Branding / Brand Applications: Branded Environments / 2007

GBH created this catalogue and product launch exhibition for Italian buyers and distributors at the new Flos Architectural showroom in Milan to coincide with the company's larger presence at the International Light+Building Fair in Frankfurt. As at the Frankfurt show, GBH created a city of light consisting of four districts, which represented the company's four lighting sectors. Visitors 'toured' the city as it was unveiled from different perspectives across branding, exhibition design and print. Giant lightbox versions of the catalogue acted as booths to display the new products. Model figures were also used alongside sample products to bring to life scenarios from the catalogue.

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