• Loading…

'Breakfast, Lunch, Tea' by Rose Carrarini

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2007

Rose Carrarini's approach to food is, "No sauce. No garnish. No fuss." We wanted the design to be simple and beautiful, complimenting Toby Glanville's photographs and in keeping with the integrity and values of Rose Bakery. A typographic approach was chosen for the identity of the book, setting it apart from the enormous selection of cookery books available. Our design was inspired by research at the French Institute; the curved lettering on French café windows formed the structure for our titling pages, and the formal grids and clean lettering of 1930s Parisian posters inspired the layouts of the contents page and endpapers. As Paris is the home of Rose Bakery, all background prose in the book is set in the classic French font Didot. In contrast all recipes and image titles are set in a robust and easily read English Grotesque typeface.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again