Rose Carrarini's approach to food is, "No sauce. No garnish. No fuss." We wanted the design to be simple and beautiful, complimenting Toby Glanville's photographs and in keeping with the integrity and values of Rose Bakery. A typographic approach was chosen for the identity of the book, setting it apart from the enormous selection of cookery books available. Our design was inspired by research at the French Institute; the curved lettering on French café windows formed the structure for our titling pages, and the formal grids and clean lettering of 1930s Parisian posters inspired the layouts of the contents page and endpapers. As Paris is the home of Rose Bakery, all background prose in the book is set in the classic French font Didot. In contrast all recipes and image titles are set in a robust and easily read English Grotesque typeface.
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