Stereotypes, Conventions & Cliches
Wood Pencil / Writing For Design / Graphic Design / 2006
cchm:ping is an agency that specializes in the financial services market, an area where there is a lot of dull and clichéd work. The aim of the agency's self-promotional brochure was to demonstrate its determination to do better. The brochure does so by bringing together a broad cross-section of the worst and most banal ideas into a sourcebook entitled ‘Stereotypes, Conventions and Cliches’. The copy plays an admirably straight bat, sticking unwaveringly to the idea that the sourcebook's safe, familiar, universally-understood contents can be used by anyone in financial communications who wants to avoid any trace of controversy or discomfort.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.