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Desperate Housewives

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2006

A psychotic paperboy winds his way down Wisteria Lane and, in the process, disrupts the lives of all of the highly-strung women who live there. Filmed one day after the show premiered in the US, Channel 4's Desperate Housewives launch trail sees the cast at their most playful. Director, David LaChapelle, dressed the ladies up in an array of vintage gowns and brought a sense of glamorous fun to the proceedings. Set to Pink Martini's update of ‘Que Sera, Sera’, this trail made a big impact when it was launched in the UK.

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