Award: Graphite Pencil
Graphite Pencil / Packaging Design / Packaging Design / 2006
Root: 1 tells the story of the original ungrafted Cabernet Sauvignon rootstock, extinct in Europe and now found only in Chile. The rich history of this rootstock is visually linked to the final glass of wine, an image of which is hidden in the vine. As you read the story, the root leads you down to where it all begins, beneath the soil. A gardener’s tab creates a unique neck label and emphasises the horticultural theme.
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