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Counterfeit DVD

Award: Yellow Pencil

Yellow Pencil / Direct / Direct CD-ROM & DVD Design / 2006

An educational film produced by the Counter Counterfeit Commission, in association with MINI USA, and sold to consumers via a DRTV campaign for $19.99. The film goes underground, getting up close and personal with figures in the murky world of MINI counterfeiting revealing common tricks of the emerging rough trade. It also teaches the viewer how to identify real from fake MINI given how tricky it can be, especially if you are strongly near-sighted.

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